Customer Mapping builds on the following principles
– Customers have their buying process, you possibly sell if you really understand their process
– Sales skills like presenting, influencing and negotiating are important. They drive your performance for maybe 50%
– Equally important though is a deep understanding of your customer’s buying and decision-making process. For success in sales you cannot ignore this 50%.
Customer Mapping training outcomes
– A map of the customer’s decision making and buying process and a strategy map to increase your success
– A structured sales process unique to you
– Promote and implement sales as teamwork
– Efficiency – 1 language, 1 thinking model, 1 sheet of paper.
