Customer Mapping gives you an edge over the competition.
Sales performance comes from successful salespeople. Their success is considered to be in part a result of excellent skills and customer focus. Customer focus and getting teams aligned to deliver success needs your continuous attention (check out the workshop Customer Focus Team Focus at More Power Sales). Beware! Skills and customer focus is your process. To increase success one more step is required.
A main source of success in sales is having a deep understanding of the customers buying process, and creating a sales strategy based upon this understanding. This is Customer mapping and Strategy mapping.
– The Customer Map covers a dynamic decision making unit within the customer, their buying process and a ‘picture’ of the opportunity.
– The Strategy Map covers who to see, who to send, tailored messages and actions.
Customer Mapping is for all sales and account management, but we always train sales and supporting departments together. Sales is teamwork, all internal resources and expertise are needed to build the strategy, ‘we are all in sales’.
The Customer Map is only available for you as a client of Delta D.
– Customer Mapping, one language and thought process for effective sales strategies.
– Customer Mapping, a total approach at just 1 sheet of paper.
Here’s the vision and program outline.
Interested? Call or use the contact form for more information.
